Passion + Purpose
Just Letta, an experienced digital media maven has spent years in LA, Atlanta, and New York solidifying her place in the ever-evolving media landscape. From making “Culture Pop” at Complex Networks, “Building Brands People Love” at AOL and "Going Deeper" with brands at Vox Media, Just Letta has a proven track record of bringing campaigns to life for brands like JPMorgan Chase, Dr Pepper, Lionsgate, Zelle, Beats by Dre and many more.
After spending almost a decade working in media, she felt it was time to align herself with a publisher taking a different approach to media. It was then that she joined the start-up Freethink, to tell the stories of people thinking differently and making a difference.
Throughout Just Letta’s career, she has defiantly opposed environmental norms placed upon her. Too often, the voices heard in conference rooms are the ideas of a few who make decisions for many. With every proposal, media plan, campaign execution, and client dinner, Just Letta’s purpose has been to be a positive reflection of the masses of people who are under-represented in the digital media and advertising industry.
When Just Letta is not planning and executing media campaigns, she is embarking on cultural excursions near and far. Experiences that tap into her passions of Art, Music, Food, Travel, and People & Culture. As a Cultural Connoisseur™, Just Letta fully immerses herself in the world around her. From randomly discovering the Trail of Tears on a road trip in Georgia to scouring the streets of Chicago to view murals of local artists, Just Letta embraces each experience; no matter how big or small.
Driven by passion and purpose, Just Letta formed Passion Points LLC in 2019. For years she saw first-hand a lack of opportunities beyond societal norms in certain communities. The result of this disparity was a vast number of people who weren't aware of the places in which they could access and apply their passions and purpose. She also noticed that financial security often foreshadows passion and purpose. This ultimately leads to people sacrificing one for the other. Through Passion Points, Just Letta's goal is to bridge the gap between those seeking to discover, refine and activate their passions and purpose to the vast places within our world awaiting their transformation.
“The road less traveled” is one that many people often avoid, but not Just Letta. Just Letta was birthed to inspire people to pursue their purpose and ignite their passions by sharing hers with the world.
She’s tapped into hers, now it’s your turn...
“Seeing and working with Carletta every day made it easy for our professional relationship to grow into a true, lifelong friendship. Outside of our roles and responsibilities at work, Carletta was and still is a spiritual guide and personal mentor for me. She was (and still is) always there for me, always on my side but at the same time, never afraid to be honest with me when I was in the wrong. Without a doubt, I have grown into a much better human being because of her being in my life and I am forever grateful for that. She is steadfastly loyal, incredibly supportive, encouraging and motivating in all accounts of life: whether it be spiritually, in matters of love and relationships, or as we grow and move in our careers. Carletta is truly a spiritual leader, a cheerleader in life for all of her nearest and dearest, an amazing friend and all-around beautiful person inside and out.”
@sharionisadora
“Carletta is one of the most beautiful women I have ever met. A heart of pure gold, Carletta is compassionate, immensely thoughtful, the definition of a sweetheart, and wildly creative. After each conversation with Letta, you are left a better person with an overwhelming charge to do something (hand out gift bags for the homeless, volunteer, make your own table, care more..). While she needs no protecting, I would always protect her because she is so special and I love her.”
@alliegaggini
“I love love love Carletta. I could not say one negative thing! Her infectious personality; funny, genuine, with an an amazing heart. Carletta would bend over backwards for anyone and is always there to provide support any way she can! One of my favorite people, EVER.”
@withlovemtr