CHASE,
Connections: See Both Sides

In my role as an Account Manager at Vox Media, I led the execution of the "Chase, Connections: See Both Sides" campaign, a dynamic branded content initiative designed to inspire millennial travelers. The program featured a custom content hub hosting six video episodes, each highlighting unique travel experiences across regions like Europe, Asia, and South America. I collaborated closely with the Chase team, influencers, and internal Vox teams to bring this vision to life.

The campaign included 12 social media posts by Eater editorial, 15 influencer activations with Instagram posts and stories, and branded content distribution across platforms like Facebook and Instagram. Additionally, I oversaw the development of custom heatmaps to enhance audience engagement and a dream vacation sweepstakes to drive participation. My role ensured seamless coordination of creative assets, alignment with brand objectives, and the delivery of high-quality content that garnered over 45.9MM impressions and 9.9MM video views.

Project Scope:

  • 6 Custom Videos

  • 12 Custom Eater Heatmaps

  • 12 Custom Social Videos

  • 1 Influencer Campaigns

  • 12+ Social Amplification Posts

2017
Role: Account Manager
Company: Vox Media