HBO,
Between The World And Me

As a Senior Program Manager at Yahoo, I oversaw the execution of a compelling campaign for the HBO Original "Between The World And Me," a deeply intimate and thought-provoking project that celebrated Black voices and shared personal reflections inspired by the film.

The campaign featured an interactive article that spotlighted the stories of five Black Americans who shared personal messages of struggle and grace, inspired by themes from the film. Each story was paired with custom self-portraits, adding a visual depth and individuality to their narratives. Intimate audio recordings accompanied the portraits, allowing audiences to connect more deeply with the participants' reflections.

Through this project, we combined creative storytelling with impactful visuals and audio, ensuring the campaign honored the film’s themes of identity, resilience, and community. The project successfully amplified the voices of Black Americans while complementing the power and purpose of the HBO Original.

2021 Webby Award Nominee - Advertising, Media & PR, Public Service & Activism 2021