LIONSGATE,
THE EXPENDABLES 3

In my role, as an Integrated Marketing Coordinator at Complex Media, one of my largest Branded Content campaigns was for "The Expendables 3" film. The campaign included a custom website that featured custom videos and interviews from the Expendables cast that I coordinated with Mindshare, Lionsgate, and the internal Complex team to execute. In addition, to the custom site, I oversaw the creation and activation of the Editorial content week and social media content.

Fun Fact: We created a video on the site that had Victor Ortiz busting through fake glass. It was an idea the creative team wanted to do but was hesitant to ask Victor and his team. I connected with his team and he was super excited to do it for us.