RAM,
FANTASY FOOTBALL LIVE

As a Senior Program Manager at Yahoo, I successfully managed the Dodge RAM sponsorship for Yahoo Sports' Fantasy Football Live coverage throughout the 2022 NFL season. This partnership seamlessly integrated Dodge RAM's branding into the weekly live shows, which featured breaking news, injury updates, and lineup tips for fantasy football managers.

Each Sunday episode featured custom sponsorship elements, including an opening show title card, lower thirds, and a dedicated "Built to Serve" branded segment. During these segments, the Fantasy Football Live crew highlighted RAM’s truck features, such as durability and power, tying them to key NFL players and game strategies.

To execute the sponsorship, I partnered closely with the Yahoo Sports production team, ensuring RAM’s creative direction was flawlessly integrated while maintaining adherence to Yahoo Sports’ editorial guidelines. This collaboration resulted in a polished and engaging experience that resonated with both the audience and the sponsor.