ZELLE
In my role as an Account Manager at Vox Media, I managed the execution of the "Worldwide Currency Evolution" campaign for Zelle Pay, a thought-provoking branded content initiative designed to showcase the evolution of global payments and highlight Zelle's role in simplifying money transfers. The program centered on a custom video, blending storytelling and education to engage audiences with a forward-looking perspective on financial technology.
I collaborated with Zelle Pay's team and Vox Creative to oversee every stage of production, ensuring alignment with the brand's vision and goals. My responsibilities included coordinating creative assets, managing timelines, and liaising between stakeholders to deliver a compelling video that resonated with viewers and effectively communicated Zelle's innovative approach to modern payments. The campaign demonstrated the power of branded content in connecting audiences to the future of finance.
2022
Role: Account Manager
Company: Vox Media