ORCHESTRATE

EXECUTE

TRANSFORM

Driving

CREATIVITY,

Amplifying

DiVerSe

Delivering precision, &

Voices

TO MAKE AN 

IMPACT

THAT LASTS.

I’m Carletta R. Arnold but most people know me as Letta, a dynamic leader in digital media and project management with a proven track record of executing campaigns that captivate and deliver results. From Yahoo to Vox Media to Complex Networks, I've built my reputation on bringing calm to chaos, turning intricate multi-channel campaigns into streamlined successes, and delivering results that drive client satisfaction and business growth. My passion lies in amplifying diverse voices and driving impact—whether through orchestrating multimillion-dollar initiatives or streamlining workflows to empower teams and exceed client expectations.

Beyond the workplace, I immerse myself in cultural experiences that fuel my creativity and perspective. As a self-proclaimed Cultural Connoisseur™, I find inspiration in the world around me—from exploring murals across the country to savoring global cuisines. I bring this same curiosity and passion to my work, striving to create solutions that connect, resonate, and make a lasting difference.

10+

YEARS

Leading Cross-Functional Teams

Proven expertise in managing complex, multi-phase programs with precision and efficiency for Fortune 500 brands like
McDonald’s, P&G, and Chase.

Turning Insights into Impact

Expertise in audience analytics to craft engaging, results-driven stories and experiences.

Master of Project Management Tools

Airtable
Asana
Monday.com
Smartsheet
+ More

Advanced in Digital Media Tools

Canva
Microsoft Office Suite
Google Workspace
Slack
+ More

FEATURED PROJECTS

WHERE CREATIVITY MEETS EXECUTION.

Click on any featured work below to learn more about the project, my role, and impact.

Degree, 2022

McDonald’s, 2022

RAM, 2022

PayPal, 2020

McDonald’s, 2021

HBO, 2020

P&G, 2020

Skoll Foundation, 2019

Zelle, 2018

Chase, 2018

Lionsgate, 2014

Awards & Recognitions

Webby Award in Advertising, Media & PR Public Service & Activism, Nominee

2021

Yahoo

Brandblazers award for Excellence in showstopping creative, Winner

2021

Yahoo

2021

People of Premium Award, Winner

Yahoo

BRAVO Award for Customer-Centricity, Nominee

2020

Yahoo

Lead Award for Acting as One, Nominee

2020

Yahoo

Lead Award for Exceeding Customer Expectations, Nominee

2020

Yahoo

BRAVO Award for Customer-Centricity, Nominee

2021

Yahoo

  • "Carletta is a joy to work with — smart, funny, positive, collaborative — but at the end of the day, she grows the business in a way that many front-line sellers can't accomplish. With every program, she provides equal levels of internal strategy and external client service, constantly looking for opportunities to drive upsells or renewals while always prioritizing client satisfaction. Internal stakeholders and brand/agency partners return to work with her time and time again, because she really is that good at what she does, and it's reflected in the business results.”

  • "Carletta’s strengths are in her customer obsession, to ensure high standards are set when delivering creative across the product suite. A peer noted, “Carletta is on top of every possible angle of every account that she works on, which makes working with her beyond easy. She thinks of everything. She also is extremely good with clients, which helps the process immensely...especially when we maybe have to give bad news. I wish I could work on every single account with Carletta!"

  • "Carletta is solutions-focused. She is a masterful problem solver, clearly communicates the challenge and the solution, and details out a clear plan of action for her internal partners and clients. She takes ownership and accountability for her work, and is able to manage a high volume of complex programs simultaneously."

  • "“From everything I've seen, she's the best in the biz.”"

  • "She excels at problem solving and is quick to find solutions when problems arise. Her communication and follow up skills are second to none. She takes ownership and accountability for all of her programs and has detailed systems and processes in place to seamlessly move through all stages of a program (pre-sale, production, post-sale wrap ups and post mortems)."

  • "Simply put: Carletta is special. (I am reticent to use the overused word "unicorn," but in this case it's accurate.) It's rare to encounter someone with such an easy-going manner who will get the job done, no matter how challenging the circumstances; and she'll never break a sweat. Moreover, her smile brings joy and cultivates community - even over Zoom"